Privacy Policy

 

This Privacy Policy describes how Bare Performance Nutrition, LLC and its subsidiaries, affiliates, and related entities (collectively, “BPN”, “Company”, “we”, “us” or “our”) collects and processes personal information about our consumers. Applicable privacy laws, including but not limited to the California Consumer Privacy Act (“CCPA”), require us to provide our consumers with a privacy policy that contains a comprehensive description of our online and offline practices regarding our collection, use, sale, sharing, and retention of their personal information, along with a description of the rights they have regarding their personal information. This Privacy Policy provides the information the CCPA requires, together with other useful information regarding our collection and use of personal information. Any terms defined in the CCPA have the same meaning when used in this Privacy Policy.

Personal Information Collected

We collect and use information that identifies, relates to, describes, references, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household (“personal information”). Personal information does not include:

  • Publicly available information, including from government records, through widely distributed media, or that the consumer made publicly available without restricting it to a specific audience.

  • Lawfully obtained, truthful information that is a matter of public concern.

  • Deidentified or aggregated consumer information.

  • Information excluded from the CCPA’s scope, like:

    • health or medical information covered by the Health Insurance Portability and Accountability Act and the California Confidentiality of Medical Information Act, clinical trial data, or other qualifying research data; or

    • personal information covered by certain sector-specific privacy laws, including the Fair Credit Reporting Act, the Gramm-Leach-Bliley Act, California Financial Information Privacy Act, and the Driver’s Privacy Protection Act.

Personal Information Categories Chart

The chart below identifies which categories of personal information we collected from our consumers within the last 12 months.


Category

Examples

Collected

A. Identifiers.

A real name, postal address, Internet Protocol address, email address, account name, or other similar identifiers.

YES

B. Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)) (“California Customer Records”).

A name, signature, address, telephone number, bank account number, credit card number, debit card number, or any other financial information.

Some personal information included in this category may overlap with other categories.

YES

C. Protected classification characteristics under California or federal law (“Protected Classes”).

Age (40 years or older), sex (including gender, gender identity, gender expression, or military and veteran status.

YES

D. Commercial information.

Records of personal property, products, or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.

YES

E. Biometric information.

Genetic, physiological, behavioral, and biological characteristics, or activity patterns used to extract a template or other identifier or identifying information, such as fingerprints, faceprints, and voiceprints, iris or retina scans, keystroke, gait, or other physical patterns, and sleep, health, or exercise data.

NO

F. Internet or other similar network activity.

Activity on our websites, mobile apps, or other digital systems, such as internet browsing history, search history, system usage, electronic communications with us, postings on our social media sites.

YES

G. Geolocation data.

Physical location or movements, such as the time and physical location related to use of our internet website, application, or device.

YES

H. Sensory data.

Audio, electronic, visual, thermal, olfactory, or similar information.


NO

I. Professional or employment-related information.

Current or past job history or performance evaluations.


NO

J. Non-public education information (per the Family Educational Rights and Privacy Act (20 U.S.C. Section 1232g, 34 C.F.R. Part 99)) (“FERPA Information”).

Education records directly related to a student maintained by an educational institution or party acting on its behalf, such as grades, transcripts, class lists, student schedules, student identification codes, student financial information, or student disciplinary records.

NO

K. Inferences drawn from other personal information.

Profile reflecting a person’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes. 

YES

L. Sensitive personal information.

Further identified in the chart below. 

NO

Sensitive Personal Information Categories Chart

Sensitive personal information is a subtype of personal information consisting of the specific information categories listed in the chart below. Importantly, the CCPA only treats this information as sensitive personal information when we collect or use it to infer characteristics about a consumer.

The chart below identifies which sensitive personal information categories, if any, we have collected from consumers to infer characteristics about them in the last 12 months.


Sensitive Personal Information Category

Collected to Infer Characteristics?

L.1. Government identifiers, such as your Social Security number (SSN), driver’s license, state identification card, or passport number.

NO

L.2. Complete account access credentials, such as usernames, account logins, account numbers, or card numbers combined with required access/security code or password.

NO

L.3. Precise geolocation, such as physical store visits or physical locations when visiting websites or using mobile apps.

NO

L.4. Racial or ethnic origin.

NO

L.5. Citizenship or immigration status.

NO

L.6. Religious or philosophical beliefs.

NO

L.7. Union membership.

NO

L.8. Mail, email, or text messages not directed to the Company.

NO

L.9. Genetic data.

NO

L.10. Neural Data, such as information generated by measuring a consumer’s central or peripheral nervous system’s activity that is not inferred from nonneural information.

NO

L.11. Unique identifying biometric information.

NO

L.12. Health information.

NO

L.13. Sex life or sexual orientation information.

NO

Sources of Personal Information

We obtain the categories of personal information listed above from the following categories of sources:

  • Directly from you, such as from the forms or other information you provide to the Company, including through emails and other communications between you and the Company.

  • Directly from you if you choose to participate in our affiliate program.

  • Indirectly from you, such as from your interactions with the Company’s websites, mobile applications, social media platforms, store visits, or reward program participation 

  • From our service providers, such as order fulfillment and shipping providers, customer service support providers, data analytics providers, data brokers, and advertising networks. 

  • Other customers, such as from referral programs.

  • Inferences generated by the Company’s or our service providers’ computer systems.


How We Use Personal Information

Personal Information Collection, Use, and Disclosure Purposes

We may use and disclose the personal information we collect to advance the Company’s business and commercial purposes, specifically to:

  • Develop, offer, and provide you with our products and services.

  • Meet our obligations and enforce our rights arising from any contracts with you, including for billing or collections, or to comply with legal requirements.

  • Fulfil the purposes for which you provided your personal information or that were described to you at collection, and as the CCPA otherwise permits.

  • Improve our products or services, marketing, or customer relationships and experiences.

  • Notify you about changes to our products or services.

  • Administer our systems and conduct internal operations, including for troubleshooting, data analysis, testing, research, statistical, and survey purposes.

  • Enable your participation in our websites’ interactive, social media, or other similar features.

  • Protect our Company, employees, or operations.

  • Measure or understand the effectiveness of the advertising we serve to you and others, and to deliver relevant advertising to you. 

  • Make suggestions and recommendations to you and other consumers about our goods or services that may interest you or them, including developing profiles.

  • Manage your consumer relationship with us, including for:

    • online account creation, maintenance, and security; and

    • reaching you, when needed, about your account.

  • Perform data analytics and benchmarking. 

  • Administer and maintain the Company’s systems and operations, including for safety purposes.

  • Engage in corporate transactions requiring review of consumer records, such as for evaluating potential Company mergers and acquisitions.

  • Comply with all applicable laws and regulations.

  • Exercise or defend the legal rights of the Company and its employees, affiliates, customers, contractors, and agents. 

  • Respond to law enforcement requests and as required by applicable law or court order.


Additional Categories or Other Purposes

We will not collect additional categories of personal information or use the personal information we collected for materially different, unrelated, or incompatible purposes without providing you notice. If required by law, we will also seek your consent before using your personal information for a new or unrelated purpose.

We may collect, process, and disclose aggregated or deidentified consumer information for any purpose, without restriction. When we collect, process, or disclose aggregated or deidentified consumer information, we will maintain and use it in deidentified form and will not attempt to reidentify the information, except to determine whether our deidentification processes satisfies any applicable legal requirements.


Disclosing, Selling, or Sharing Personal Information


Business Purpose Disclosures

We may disclose the personal information we collect to third parties for the business purposes described in the Personal Information Collection, Use, and Disclosure Purposes section and in the table below, such as to engage third parties to support our business functions. For example, we may disclose your address to our shipping carrier to deliver your order. 

We only make these business purpose disclosures under written contracts that describe the purposes, require the recipient to keep the personal information confidential, prohibit using the disclosed information for any purpose except performing the contract, and meet the CCPA’s other contract requirements for engaging service providers or contractors. 

The chart below identifies the categories of entities to whom we have disclosed our consumers’ personal information for a business purpose over the preceding 12 months, along with the personal information categories disclosed and the disclosure’s business purposes.

Business Purposes Disclosure Recipient Category, Personal Information Category, and Purposes Chart 


Category of Business Purpose Disclosure Recipients

Personal Information Categories Disclosed

Business Purpose Disclosures

Order Fulfillment and Shipping Providers


A. Identifiers.

B. California Customer Records.

D. Commercial information.

To deliver products you purchased from us.

Customer Service Support Providers

A. Identifiers.

B. California Customer Records.

D. Commercial Information.

To support customers with using our products and services, including online account management and troubleshooting. 

Advertising networks 

A. Identifiers.

B. California Customer Records.

D. Commercial information.

F. Internet or Network Activity.

G. Geolocation data.

K. Inferences.

To deliver location-based advertising.

Payment processing

A. Identifiers.

B. California Customer Records.

D. Commercial Information.

To process payments for orders.

Data management platforms 

A. Identifiers.

B. California Customer Records.

D. Commercial information.

F. Internet or Network Activity.

G. Geolocation data.

K. Inferences.

To measure business performance, customer loyalty metrics, and customer purchasing behavior.

Professional advisors 

A. Identifiers.

B. California Customer Records.

D. Commercial information.

As necessary for business operations and/or legal compliance.

Government entities and regulatory authorities

A. Identifiers.

B. California Customer Records.

D. Commercial information.

If required by law or for compliance purposes.


Selling or Sharing Personal Information

We may do not sell your personal information to third parties and have not sold it in the preceding 12 months. We may share your personal information with third parties for cross-context behavioral advertising purposes and have shared your personal information in the preceding 12 months. 

Our personal information sharing does not include information about consumers we know are under age 16. 

The chart below identifies the categories of third parties to whom the Company has shared consumers’ personal information for cross-context behavioral advertising purposes over the preceding 12 months, along with the personal information categories shared and the business or commercial purposes for sharing that information.

Third Party Personal Information Sharing Recipient Category, Personal Information Category, and Purposes Chart

Category of Third Parties We Shared Personal Data With

Personal Information Shared

Commercial or Business Purpose

Marketing Partners

A. Identifiers.

B. California Customer Records.

D. Commercial information. 

F. Internet or Network Activity.

G. Geolocation data.

K. Inferences.

To provide a better customer experience and to increase Company revenue through targeted marketing.

Advertising Partner

A. Identifiers.

B. California Customer Records.

D. Commercial information.

F. Internet or Network Activity.

G. Geolocation data.

K. Inferences.

To increase Company revenue through cross-context behavioral advertising.


Your Rights and Choices 

You have the following rights with regard to your personal information: 

Right to Know and Data Portability Requests

You have the right to request that we disclose certain information to you about our collection and use of your personal information (the “right to know”), including the specific pieces of personal information we have collected about you (a “data portability request”). Our response will cover the 12-month period preceding the request. You may exercise your right to know twice within any 12-month period. Once we receive your request and confirm your identity, we will disclose to you:

  • The categories of: 

    • personal information we collected about you; and

    • sources from which we collected your personal information.

  • The business or commercial purpose for collecting your personal information and, if applicable, selling or sharing your personal information.

  • If applicable, the categories of persons, including third parties, to whom we disclosed your personal information, including separate disclosures identifying the categories of your personal information that we:

    • disclosed for a business purpose to each category of persons; and

    • sold or shared to each category of third parties.

  • When your right to know submission includes a data portability request, a copy of your personal information subject to any permitted redactions.

For more on exercising this right, see How to Exercise Your Rights.

Right to Delete and Right to Correct

You have the right to request that we delete any of your personal information that we collected from you and retained, subject to certain exceptions and limitations (the “right to delete”). Once we receive your request and confirm your identity, we will delete your personal information from our systems unless an exception allows us to retain it. We will also notify our service providers, contractors, and other recipients to take appropriate action.

You also have the right to request correction of personal information we maintain about you that you believe is inaccurate (the “right to correct”). We may require you to provide documentation, if needed, to confirm your identity and support your claim that the information is inaccurate. Unless an exception applies, we will correct personal information that our review determines is inaccurate and notify our service providers, contractors, and other recipients to take appropriate action. 

For more on exercising these rights, see How to Exercise Your Rights.

Right to Limit Sensitive Personal Information Use and Disclosure 

You have a right to ask businesses that use or disclose your sensitive personal information to limit those actions (the “right to limit”). As we do not use or disclose sensitive personal information, we do not currently provide this consumer right. 

Personal Information Sales or Sharing Opt-Out and Opt-In Rights

You have the right to request that businesses stop selling or sharing your personal information at any time (the “right to opt-out”), including through a user-enabled opt-out preference signal. Similarly, the CCPA prohibits businesses from selling or sharing the personal information of consumers it actually knows are under 16 years old without first obtaining consent from consumers who are between 13 and 15 years old or the consumer’s parent or guardian for consumers under age 13 (the “right to opt-in”) 

We cannot sell or share your personal information after we receive your request to opt-out unless you later consent to the sale or sharing of your personal information. For more on exercising your opt-out rights, see How to Exercise Your Rights.

Right to Non-Discrimination

You have the right not to be discriminated or retaliated against for exercising any of your privacy rights under the CCPA.

How to Exercise Your Rights

To exercise your data subject rights described above, please submit a verifiable request to us by either: 

Please describe your request with sufficient detail so we can properly understand, evaluate, and respond to it. You or your authorized agent may only submit a request to know, including for data portability, twice within a 12-month period.

Verification Process and Authorized Agents

Only you, or someone legally authorized to act on your behalf, may make a request to know, delete, or correct related to your personal information. You may designate an authorized representative to submit a request on your behalf. We may request specific information from you or your authorized representative to confirm your or their identity before we can process your right to know, delete, or correct your personal information. 

We cannot respond to your request to know, delete, or correct if we cannot verify your identity or authority to make the request and confirm the personal information relating to you. 

Responding to Your Requests

We will confirm receipt of your request within ten business days. If you do not receive confirmation within the ten-day timeframe, please contact us via email to  [email protected].

We endeavor to substantively respond to a verifiable request within 45 days of its receipt. If we require more time (up to another 45 days), we will inform you of the reason and extension period in writing. We will deliver our written response to your verified email address. Our substantive response will tell you whether or not we have complied with your request. If we cannot comply with your request in whole or in part, we will explain the reason, subject to any legal or regulatory restrictions. Applicable law may allow or require us to refuse to provide you with access to some or all of the personal information that we hold about you, or we may have destroyed, deleted, or made your personal information anonymous in compliance with our record retention policies and obligations. 

Any disclosures we provide will cover information for the 12-month period preceding the request’s receipt date. For data portability requests, we will select a format to provide your personal information that is readily useable and should allow you to transmit the information from one entity to another entity without hindrance.

We do not charge a fee to process or respond to your verifiable request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request. 

How We Protect Your Personal Data

We use commercially reasonable administrative, physical, and technical measures designed to protect your personal data from accidental loss or destruction and from unauthorized access, use, alteration, and disclosure. However, no website, mobile application, system, electronic storage, or online service is completely secure, and we cannot guarantee the security of your personal data transmitted to, through, using, or in connection with the Services. In particular, e-mail, texts, and chats sent to or from the Services may not be secure, and you should carefully decide what information you send to us via such communications channels. Any transmission of personal data is at your own risk. 

The safety and security of your information also depends on you. You are responsible for taking steps to protect your personal data against unauthorized use, disclosure, and access.

Data Retention

Your personal information is retained for as long as reasonably necessary and proportionate to achieve (i) the purpose(s) for which your personal information was collected and processed; and (ii) another disclosed purpose that is compatible with the context in which your personal information was collected.

Privacy Policy Changes

We reserve the right to update this Privacy Policy at any time. If we make any material changes to this Privacy Policy, we will update the policy’s effective date and post the updated policy at https://www.bareperformancenutrition.com/pages/privacy-policy

Contact Information

If you have any questions or comments about this policy, the ways in which we collect and use your information described here, or your choices and rights regarding such use, or wish to exercise your rights under applicable law, please do not hesitate to contact us at:

Email: [email protected]

Postal Address: Bare Performance Nutrition, LLC at 3161 Eagles Nest Street Suite 360, Round Rock, Texas 78665 USA, Attn: Customer Service 


Last Updated: November 5, 2025